Marketing trends are changing, and they’re changing in a big way.
There are a lot of influencing factors that have cropped up in the last 5 years: mobile use, in particular, has impacted the way people engage with brands and content.
If you’re looking for the freshest marketing techniques for 2017, you’ve come to the right place. We’ve assembled a list of the top 5 trends you need to catch up on ASAP.
One big way marketing trends are shifting in 2017 is the new focus on video content. The Internet has always been a great place for sharing video, but it’s really only caught on for marketing purposes recently.
The video goes hand in hand with social media. Facebook has offered new video technology in the past year with Facebook Live. This gives marketers the chance to show off their products in real time.
There’s also research to suggest that those who watch video tend to pay closer attention to its content than if it were written out.
There’s definitely a shift toward content marketing as well. While this can be condensed into simply, “create content, get a customer base,” there’s a little more science to it as well.
Similar to traditional marketing techniques, you need a strategy going into content marketing.
You need a goal. You need a roadmap. If you don’t have either of those things, there’s no guarantee that your content is going to hit where it should.
Make sure that your content marketing strategy is effective and zones in on areas that are actually going to reach your demographic.
People love interactive content. In this day and age, it’s difficult to retain people’s attention. Even the best marketing strategies can fail when it comes to holding their audience’s attention.
There are constant stimuli around us at all times. Therefore, one of the easiest ways to combat it is to add to it.
Create interactive content that your audience can relate to. Tailor it to what they’re actually looking for.
This can be as simple as adding a game to your content (but one that effectively demonstrates the point you’re trying to make). Make it specific for your demographic, and your audience will be more engaged than ever.
Marketing is becoming more of a deliberate process as people begin to understand it, and strategy tips are becoming more accessible.
Brands are beginning to use more people in their production process instead of hiring one specialist.
This means you can have an expert team working on the best strategies for your brand and products.
One key new marketing trend is the use of influencers in marketing.
Influencers are people who have clout in your industry (usually self-made), and they work best if they have a fan base surrounding them.
Think of it as an endorsement. These people are influential (just look at the word we use to refer to them!), and they can easily grow your brand through endorsed reviews and other tactics.
Marketing trends are always changing
If there’s one thing that’s certain about technology, it’s that it’s constantly influencing the way we interact with things. It’s no surprised that it’s drastically changing the marketing landscape.
The marketing trends of today may not match those of next year or even tomorrow. However, if we keep up with current trends, we’ll be better able to make the leap to the next big change.
If you have questions about the best marketing tactics for your business, feel free to contact us!